When Haee Girls' mini stage lights up on the desk, trendy toys are no longer static ornaments but become a medium connecting fans with idol dreams. This blind box series centered on performance stages has risen from a niche category to mainstream attention in three years, hiding a wonderful chemical reaction between trendy toys and the idol industry.
1. Numbers Speak: The Logic Behind Phenomenal Sales
Selling 150,000 boxes in the first month and topping the trendy toy sales chart for 8 consecutive months—Haee Girls' popularity is no accident. The brand accurately captures Generation Z's "cultivation-style" psychology: 6 regular models correspond to the growth path from "trainee to debut", and the 1/100 chance of getting the hidden "Center Clear Sky" perfectly replicates the suspense of idol auditions. Data from an e-commerce platform shows that 72% of buyers are female, and over half will repurchase to collect the "graduation stage" scene.
2. The Secret to Breaking Through: From Virtual Idols to Real-World Collaborations
The brand knows well the way to "Dimensional Wall Breaking": creating virtual social media accounts for each Haee Girl, regularly updating "daily training" dynamics; cooperating with three major music platforms to release character theme songs, among which Luna's Pink Microphone has exceeded 10 million plays. What's more, the offline pop-up store is designed as a "practice room" scene, where fans can personally dress up the blind box characters. This "sense of participation" has increased the repurchase rate by 40%.
3. Collectors' Voices: Great Sentiments in Small Stages
"Putting Haee Girls in the piano room gives me motivation to practice"—this is a share from a music college student. Under the Xiaohongshu topic, countless people record stories with the blind boxes: office workers build "stress-relief stages" and adjust the scenes after work every day; mothers customize "princess stages" for their daughters, using blind boxes to tell stories of persisting in dreams. These real emotions make the plastic figures transcend commodity attributes and become emotional carriers.
4. Future Outlook: Possibilities in the Era of Trendy Toys 3.0
It is reported that the brand is developing AR functions, allowing users to scan the blind boxes to watch characters perform on virtual stages; it also plans to cooperate with brokerage companies to create exclusive Haee images for real idols. As trendy toys shift from "collection" to "companionship", Haee Girls may be indicating a new trend: everyone can fulfill a shining dream in the mini world.
